It Helps To Play
We make toys that turn life's little moments into big adventures. Because the best lessons happen when kids are having too much fun to notice they're learning.
Explore The Tooth Brigade →
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The best lessons happen when kids are having too much fun to notice they're learning.
Our First Adventure
Meet The Tooth Brigade
14 huggable characters with pocket mouths for treasures, notes, treats, and whatever feels wildly important today. Nom-Noms, Littles, and Tooth Pillows — all built around the way kids already love to play.
What's Next
More Adventures Coming
The Tooth Brigade is just the beginning. Stay tuned for what's next from It Helps To Play.